Blog
Insights from auditing
1,200+ Roofing websites
30% of Roofing Companies Have No Call Tracking — Flying Blind on Marketing Spend
425 of 1,409 roofing sites have zero call tracking. At $187/lead on Google Ads, not knowing which channel drives calls is burning money every month.
Angi vs Thumbtack vs Your Own Website: Where Should Roofers Invest
Angi and Thumbtack charge $50-$150/lead and share each one with 3-5 competitors. Your website generates exclusive leads for $0. Here's the full breakdown.
What Roofing Companies With Full Schedules Do Online That You Don't
The top 3% of roofing websites share 7 specific patterns. After auditing 1,409 sites across TX/FL/GA, we identified what separates booked from broke.
How Your Roofing Website Stacks Up Against Competitors
Score your roofing website against benchmarks from 1,409 audited sites. The average roofer misses 32% of what generates leads — where do you rank?
Buying Roofing Leads vs Fixing Your Website: Which Gets Better ROI
At $187/lead from Google Ads, roofers spend $9K+ per closed job. A one-time website fix costs $500-$2,000 and keeps producing leads for years.
Roof Coating and Restoration: The High-Margin Page Nobody Makes
Most roofing websites skip roof coating and restoration entirely. This high-margin, recurring-revenue service deserves its own page — and here's the data why.
Solar-Ready Content: Why 31% of Roofing Sites Are Missing the Next Revenue Stream
438 of 1,409 roofing sites have zero solar content. With solar CAGR at 13.8% and 39% of commercial roofers already offering solar, the gap is costing leads.
Gutter and Soffit Pages: The Service Pages Roofers Forget
31% of 1,409 roofing sites have no gutter page, 31% no soffit/fascia page. Complementary services drive upsells and capture traffic competitors miss.
The Roof Inspection Page That Converts Better Than 'Free Estimate'
Inspection framing lowers commitment and raises trust. When 31% of sites lack process pages and leads cost $187 each, framing changes everything.
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