Blog
Insights from auditing
1,200+ Roofing websites
Only 2% of Roofers Are GAF Master Elite — But 30% Don't Show Any Certifications at All
430 of 1,409 roofing websites display zero manufacturer certifications. Only 2% earn GAF Master Elite. That gap decides who wins the quote.
30% of Roofing Sites Have No Emergency Repair Page — Here's What That Costs After a Storm
429 of 1,409 roofing sites have no emergency page. After storms, every missed after-hours call goes to the competitor who does.
Your Roofing Website vs Storm Chasers: 5 Elements That Prove You're Local
Storm chasers often have better websites than local roofers. Here are the 5 elements that prove you're permanent — backed by 1,409 site audits.
Hurricane Season Website Checklist for Florida Roofers
Florida had $25B in hurricane losses in 2024. 42% of claims denied. Your roofing website needs these 12 elements before June 1.
Storm Season Website Checklist for Texas Roofers (Hail Season March-June)
Texas had 529 hail events in 2024. Is your roofing website ready for storm season? This 12-point checklist ensures you capture the surge.
30% of Roofing Websites Have No Insurance Claim Content — In Florida Where 42% of Claims Get Denied
430 of 1,409 roofing sites offer zero insurance claim guidance. In FL where 42% of claims are denied, that's a massive lead magnet left on the table.
31% of Roofing Sites Have No Storm Damage Gallery — In the Two Worst Storm States in America
438 of 1,409 roofing websites show zero storm damage work. Texas had 529 hail events in 2024. Florida had $25B in hurricane losses. No gallery = no trust.
The Roofing Website Checklist: 34 Elements That Generate Leads
Every element from our 34-point roofing website audit, ranked by impact. Based on 1,409 site audits across TX, FL, and GA.
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