Blog
Insights from auditing
1,200+ Roofing websites
The Best Website Builders for Roofing Companies (Honest Comparison)
We scored 1,409 roofing sites by platform. WordPress averages 44/100, Wix 27, Squarespace 31. Here's what actually matters for roofers.
How to Get More Roofing Clients Without Paying for Ads
Google Ads cost roofers $187 per lead — the highest in home services. Your website, local SEO, and reviews can generate leads at a fraction of that cost.
DIY Website vs Hiring a Designer for Your Roofing Business
We compared audit scores of DIY-built vs professionally designed roofing sites. DIY averages 28/100. Professional averages 52. Here's when each makes sense.
What a High-Converting Roofing Service Page Looks Like
We analyzed service pages from 1,409 roofing websites. Sites with all 7 key elements score 23 points higher and convert 2-3x more.
Roofing Website Design Mistakes That Drive Homeowners to Your Competitor
9 design mistakes found across 1,409 roofing websites. 31% use stock photos instead of real work. Here's what's costing you leads.
31% of Roofing Websites Have Zero Image Alt Tags — Invisible to Google
438 of 1,409 roofing websites have zero image alt tags. Every photo is invisible to Google Image Search and inaccessible to screen reader users.
Best Roofing Company Websites (And Why They Actually Work)
We scored 1,409 roofing websites — only 42 broke 80/100. Here's what the top 3% share and how they outperform 97% of competitors.
Why an Outdated Roofing Website Costs You More Than No Website at All
Outdated copyright dates, stale content, and old design signal abandonment. On $8K-$25K jobs, that perception costs more than having no site.
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