Blog
Insights from auditing
1,200+ Roofing websites
Why Your Roofing Website Images Are Killing Your Load Time
Unoptimized images are the #1 speed killer on roofing sites. A single phone photo can be 8 MB. WebP cuts that to 80 KB with zero visible quality loss.
How to Write a Roofing Company About Page That Builds Trust
Top-scoring roofing sites share 6 about-page elements: team photos, founding year, certs, project count, and a real story. Most sites miss 4 of 6.
31% of Roofing Websites Have No Manufacturer Warranty Information Page
438 of 1,409 roofing websites have zero warranty details. On $8K-$25K jobs, the warranty is often the deciding factor between two quotes.
68% of Roofing Leads Start on Mobile — What Your Site Looks Like on a Phone
68% of roofing leads begin on a mobile device. We audited 1,409 sites and found broken tap targets, missing click-to-call, and pages that fail on cell networks.
31% of Roofers Don't Display Their License Number Online
431 of 1,409 roofing websites show no license number. It's a trust signal, a compliance tool, and the one thing storm chasers can't fake.
31% of Roofing Sites Have No Testimonial or Review Showcase Page
433 of 1,409 roofing websites display zero reviews on-site. Their 5-star Google reviews stay on Google — where competitors also appear.
31% of Roofing Websites Have No Quantified Social Proof — Projects Completed, Homes Served, Years in Business
438 of 1,409 roofing websites use words like 'trusted' without a single number. Specific counts build credibility. Vague claims don't.
How a Slow Website Costs Your Roofing Business $8K-$25K Jobs
53% of mobile visitors leave after 3 seconds. With roofing jobs worth $8K-$25K and leads at $187 each, a slow website bleeds revenue every day.
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