Blog
Insights from auditing
1,200+ Roofing websites
Why Most Roofing Websites Are Brochures Instead of Lead Machines
The average roofing site scores 38/100 on lead generation. It informs instead of converts. Here's why — and what the top 3% do differently.
Contact Forms vs Phone Calls vs Online Scheduling: Which Gets More Roofing Leads
We compared lead capture methods across 1,409 roofing websites. Phone calls still dominate — but only when the number is clickable. 31% aren't.
The 3-Second Test: What Homeowners See When They Land on Your Roofing Website
60% of roofing websites fail the 3-second test — no clear CTA, no proof, no reason to stay. Based on 1,409 site audits across TX, FL, GA.
What Makes a Homeowner Actually Request a Roofing Estimate Online
We studied 1,409 roofing websites to find what triggers homeowners to request estimates. The answer isn't design — it's trust, proof, and friction removal.
The $187 Problem: Why Roofing Google Ads Cost More Than They Should
Roofing leads average $187 on Google Ads — the highest in home services. At 2-3% conversion, roofers spend $9K+ in ads to close one job.
31% of Roofing Sites Have No 'Free Estimate' CTA — On $8K-$25K Jobs
435 of 1,409 roofing websites bury or omit the Free Estimate CTA. On jobs costing $8K-$25K, that gap is costing real revenue.
Why Your Roofing Website Isn't Generating Leads
We audited 1,409 roofing sites and found the 11 website mistakes costing roofers the most leads. 31% have no Free Estimate CTA.
The State of Roofing Company Websites in 2026
Annual benchmarks from 1,409 roofing sites: avg score 38/100, 31% missing storm galleries, $187/lead on ads. The full industry report.
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