Blog
Insights from auditing
1,200+ Roofing websites
Commercial Roofing Websites: What Property Managers Expect vs Residential
Commercial and residential roofing buyers are different people. 39% of commercial roofers offer solar — but most websites still sell like they're B2C.
The Emergency Roof Repair Page Every Roofing Site Needs
429 of 1,409 roofing sites lack an emergency page. A template for the page that captures the highest-urgency, highest-value leads in roofing — 24/7.
No Roof Replacement Process Page: 31% of Sites Skip the Most Important Sale
434 of 1,409 roofing sites have no roof replacement process page. For an $8K-$25K purchase, homeowners need to understand what happens before they call.
30% of Roofing Sites Have No Metal Roofing Page — The Fastest Growing Segment
426 of 1,409 roofing sites have no metal roofing page. Metal is 15-20% of the market and growing — every missing page leaks high-value $18K+ leads.
Why Your Roofing Business Doesn't Show Up for 'Roofer Near Me'
31% of 1,409 roofing sites lack schema markup. Without structured data, Google can't match your business to local searches — and you lose $187 leads.
Google Ads vs SEO for Roofing Companies: Where to Spend First
Roofing leads cost $187 on Google Ads. We audited 1,409 sites and found why fixing your website first saves thousands before you spend on ads or SEO.
Service Area Pages: How to Rank in Every City You Roof
49% of roofing websites have no city-specific pages. We audited 1,409 sites and found the service area page formula that ranks in local search.
How to Show Up on Google Maps as a Roofing Company
Roofing companies in the Map Pack get 3-5x more calls. We audited 1,409 sites across 121 cities and found the 6 factors that determine who shows up.
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