Roofing Website Problem Report
28% of Roofing Websites Have No RoofingContractor Schema Markup
We found this issue in 485 of 1718 audited Roofing websites across the United States.
Why This Matters
Schema markup tells Google exactly what your business is, where you operate, and what services you offer. Without it, you're relying on Google to guess — and it often guesses wrong. Roofing companies with LocalBusiness schema appear in more local pack results and get richer search listings with ratings, hours, and service areas displayed directly in results.
Frequency by State
Worst Markets for No RoofingContractor Schema Markup
| City | Frequency | Affected Sites |
|---|---|---|
| Dallas, TX | 88% | 46 of 52 |
| Houston, TX | 80% | 39 of 49 |
| Conroe, TX | 50% | 9 of 18 |
| Katy, TX | 47% | 9 of 19 |
| El Paso, TX | 44% | 14 of 32 |
Best Markets for No RoofingContractor Schema Markup
| City | Frequency | Affected Sites |
|---|---|---|
| Alpharetta, GA | 5% | 1 of 19 |
| Port St. Lucie, FL | 7% | 2 of 27 |
| Roswell, GA | 7% | 1 of 15 |
| Durham, NC | 7% | 1 of 15 |
| Scottsdale, AZ | 10% | 2 of 21 |
What Top-Scoring Sites Do Differently
Top-performing roofing sites in the U.S. embed JSON-LD LocalBusiness schema on every page. They include service type, area served, price range, aggregate ratings, and opening hours. This gives Google structured data it can use to surface the business in local searches, map results, and knowledge panels.
Related Problems
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