Roofing Website Problem Report

25% of Roofing Websites Have No Analytics Tracking

We found this issue in 421 of 1718 audited Roofing websites across the United States.

Last updated: March 2026 1,718 sites audited

Why This Matters

Without analytics, you have no idea how many people visit your site, where they come from, what pages they view, or where they drop off. You can't measure what you can't track. Every marketing dollar you spend — ads, SEO, social media — is a guess without data showing what's actually working.

Frequency by State

28%

24%

23%

19%

17%

Worst Markets for No Analytics Tracking

City	Frequency	Affected Sites
Conroe, TX	50%	9 of 18
Katy, TX	47%	9 of 19
El Paso, TX	44%	14 of 32
Houston, TX	43%	21 of 49
Corpus Christi, TX	43%	9 of 21

Best Markets for No Analytics Tracking

City	Frequency	Affected Sites
Alpharetta, GA	5%	1 of 19
Port St. Lucie, FL	7%	2 of 27
Roswell, GA	7%	1 of 15
Durham, NC	7%	1 of 15
Scottsdale, AZ	10%	2 of 21

What Top-Scoring Sites Do Differently

Well-run roofing companies in the U.S. install Google Analytics and track key events: form submissions, phone clicks, estimate requests. They review traffic sources monthly to know which marketing channels drive real leads — and stop spending on channels that don't.