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Naples, FL Roofing Report

We Audited 22 Roofing Websites in Naples, Florida

Naples Roofing websites score 11/100 on the Roofing Website Index. 27% lack phone number not clickable on mobile.

Last updated: March 2026 22 sites audited

Market Snapshot

11/100

Roofing Website Index

Median: 5

0.4s

Avg Load Speed

50%

Online Booking

100%

SSL Secured

67%

Reviews Displayed

44%

Contact Form

27% of roofing sites in Naples have non-clickable phone numbers

critical severity
27% (6 of 22 sites)

Why It Matters

Over 60% of roofing service searches happen on mobile. When someone finds your site on their phone and wants to call, they expect to tap the number. If your phone number is plain text instead of a tel: link, they have to memorize it, switch apps, and type it in. Most won't bother — they'll tap the back button and call the next result.

What Top-Scoring Sites Do

The best roofing sites in Naples use clickable tel: links for every phone number on every page. Many add a sticky call button on mobile that follows the user as they scroll. This single change — making the number tappable — can increase phone leads by 30-40%.

The Bottom Line

6 roofing websites in Naples are losing mobile callers because their phone number isn't tap-to-call.

Roofing Website Index Score Distribution

Based on 22 in-depth website audits

0-20
16
21-40
6
41-60
0
61-80
0
81-100
0

11

Average

5

Median

27

Highest

5

Lowest

The highest-scoring Roofing website in Naples earned a 27 on the Roofing Website Index. The lowest scored 5.

27% of roofing sites in Naples have a phone mismatch with Google

critical severity
27% (6 of 22 sites)

Why It Matters

When your website shows a different phone number than your Google Business Profile, it creates two problems. First, customers get confused and lose trust. Second, Google uses phone number consistency as a local ranking signal — a mismatch hurts your position in local search and map results.

What Top-Scoring Sites Do

Consistent roofing businesses in Naples use the same primary phone number across their website, Google Business Profile, Yelp, Facebook, and all directories. They audit their NAP (Name, Address, Phone) quarterly and immediately update any listing that falls out of sync.

The Bottom Line

6 roofing companies in Naples have a phone number on their website that doesn't match Google — confusing customers and hurting local rankings.

How Naples Compares to Nearby Cities

Market Sites Index Score Avg Speed Online Booking SSL Reviews
Naples 22 11/100 0.4s 50% 100% 67%
Tampa 61 8/100 0.6s 44% 98% 0%
Jacksonville 49 9/100 0.5s 39% 100% 0%
Miami 43 9/100 0.3s 40% 100% 0%
Orlando 41 9/100 0.6s 59% 97% 0%
Cape Coral 32 10/100 1s 28% 100% 0%

Naples vs. Florida vs. National

MetricNaplesFloridaNational
Website Index111011
Avg Speed0.4s0.7s0.7s
Online Booking50%45%50%
SSL Secured100%98%98%
Reviews Displayed67%57%58%
Contact Form44%47%52%

Roofing Audit Reports from Naples

Real website audits from Roofing companies in Naples, Florida.

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Performance data based on 22 Roofing websites. Quality scores based on 22 in-depth audits.

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