Houston, TX Roofing Report

We Audited 49 Roofing Websites in Houston, Texas

Houston Roofing websites score 30/100 on the Roofing Website Index. 80% lack no localbusiness schema markup.

Last updated: March 2026 49 sites audited

Market Snapshot

30/100

Roofing Website Index

Median: 35

0.7s

Avg Load Speed

54%

Online Booking

97%

SSL Secured

59%

Reviews Displayed

49%

Contact Form

80% of roofing sites in Houston have no LocalBusiness schema

medium severity

80% (39 of 49 sites)

Why It Matters

Schema markup tells Google exactly what your business is, where you operate, and what services you offer. Without it, you're relying on Google to guess — and it often guesses wrong. Roofing companies with LocalBusiness schema appear in more local pack results and get richer search listings with ratings, hours, and service areas displayed directly in results.

What Top-Scoring Sites Do

Top-performing roofing sites in Houston embed JSON-LD LocalBusiness schema on every page. They include service type, area served, price range, aggregate ratings, and opening hours. This gives Google structured data it can use to surface the business in local searches, map results, and knowledge panels.

The Bottom Line

39 roofing sites in Houston are invisible to Google's rich results because they lack basic schema markup.

Full report on this issue →

Roofing Website Index Score Distribution

Based on 49 in-depth website audits

0-20

21-40

41-60

61-80

81-100

Average

Median

Highest

Lowest

The highest-scoring Roofing website in Houston earned a 60 on the Roofing Website Index. The lowest scored 5.

80% of roofing sites in Houston have missing or weak meta descriptions

medium severity

80% (39 of 49 sites)

Why It Matters

The meta description is your 160-character sales pitch in Google results. Without one, Google auto-generates a snippet — usually pulling random text from your page that reads poorly. A strong meta description with your city name, services, and a call to action can double your click-through rate from search results.

What Top-Scoring Sites Do

Leading roofing companies in Houston write unique meta descriptions for every page. Each one includes the city name, primary service, a differentiator (e.g., "bonded & insured"), and a CTA like "Book online today." They treat meta descriptions as ads — because in search results, that's exactly what they are.

The Bottom Line

39 roofing sites in Houston are letting Google write their search result descriptions for them — and Google rarely does a good job.

Full report on this issue →

How Houston Compares to Nearby Cities

Market	Sites	Index Score	Avg Speed	Online Booking	SSL	Reviews
Houston	49	30/100	0.7s	54%	97%	59%
Dallas	52	35/100	0.7s	57%	98%	0%
San Antonio	50	15/100	0.9s	56%	100%	0%
Austin	48	8/100	0.5s	58%	100%	0%
El Paso	32	14/100	0.5s	29%	92%	0%
Plano	30	9/100	0.6s	60%	100%	0%