Durham, NC Roofing Report
We Audited 15 Roofing Websites in Durham, North Carolina
Durham Roofing websites score 6/100 on the Roofing Website Index. 7% lack phone number not clickable on mobile.
Market Snapshot
6/100
Roofing Website Index
Median: 5
0.4s
Avg Load Speed
54%
Online Booking
100%
SSL Secured
54%
Reviews Displayed
38%
Contact Form
7% of roofing sites in Durham have non-clickable phone numbers
critical severityWhy It Matters
Over 60% of roofing service searches happen on mobile. When someone finds your site on their phone and wants to call, they expect to tap the number. If your phone number is plain text instead of a tel: link, they have to memorize it, switch apps, and type it in. Most won't bother — they'll tap the back button and call the next result.
What Top-Scoring Sites Do
The best roofing sites in Durham use clickable tel: links for every phone number on every page. Many add a sticky call button on mobile that follows the user as they scroll. This single change — making the number tappable — can increase phone leads by 30-40%.
The Bottom Line
1 roofing websites in Durham are losing mobile callers because their phone number isn't tap-to-call.
Roofing Website Index Score Distribution
Based on 15 in-depth website audits
6
Average
5
Median
25
Highest
5
Lowest
The highest-scoring Roofing website in Durham earned a 25 on the Roofing Website Index. The lowest scored 5.
7% of roofing sites in Durham have a phone mismatch with Google
critical severityWhy It Matters
When your website shows a different phone number than your Google Business Profile, it creates two problems. First, customers get confused and lose trust. Second, Google uses phone number consistency as a local ranking signal — a mismatch hurts your position in local search and map results.
What Top-Scoring Sites Do
Consistent roofing businesses in Durham use the same primary phone number across their website, Google Business Profile, Yelp, Facebook, and all directories. They audit their NAP (Name, Address, Phone) quarterly and immediately update any listing that falls out of sync.
The Bottom Line
1 roofing companies in Durham have a phone number on their website that doesn't match Google — confusing customers and hurting local rankings.
How Durham Compares to Nearby Cities
| Market | Sites | Index Score | Avg Speed | Online Booking | SSL | Reviews |
|---|---|---|---|---|---|---|
| Durham | 15 | 6/100 | 0.4s | 54% | 100% | 54% |
| Raleigh | 41 | 10/100 | 0.9s | 58% | 97% | 0% |
| Greensboro | 30 | 9/100 | 0.4s | 48% | 96% | 0% |
| Wilmington | 27 | 7/100 | 0.4s | 43% | 100% | 0% |
| Charlotte | 17 | 8/100 | 1s | 57% | 100% | 0% |
Durham vs. North Carolina vs. National
| Metric | Durham | North Carolina | National |
|---|---|---|---|
| Website Index | 6 | 8 | 11 |
| Avg Speed | 0.4s | 0.6s | 0.7s |
| Online Booking | 54% | 54% | 50% |
| SSL Secured | 100% | 98% | 98% |
| Reviews Displayed | 54% | 58% | 58% |
| Contact Form | 38% | 60% | 52% |
Roofing Audit Reports from Durham
Real website audits from Roofing companies in Durham, North Carolina.
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