Storm Season Website Checklist for Texas Roofers (Hail Season March-June)

Texas hail season runs March through June. In 2024, the state recorded 529 hail events — a 167% increase over the prior year. A single North Texas hailstorm in May 2024 caused $2.3 billion in property damage.

When hail hits, roofing demand spikes overnight. Homeowners flood Google with “roof repair near me” and “hail damage roofer.” The roofers whose websites are ready for storm season capture those leads. The roofers who aren’t — and our audit of 1,409 roofing websites shows that’s the majority — watch the traffic bounce to competitors.

This is the 12-point website checklist every Texas roofer should complete before March. Each item takes hours, not weeks. Together, they ensure your site converts storm traffic instead of leaking it.

The 12-Point Storm Season Checklist

1. Storm Damage Gallery Is Live and Current

31% of Texas roofing sites have no storm damage gallery. Before hail season, your gallery should have:

15+ hail damage projects from previous seasons
Before-and-after pairs showing damage and completed repair
City labels: “Plano, TX” or “McKinney, TX” — not generic descriptions
Insurance notes: “Insurance-approved — GAF Timberline HDZ”
Recent dates: Projects from the last 12 months prove you’re active

If you don’t have gallery photos yet, start photographing every job now. Phone photos are fine. Real beats professional.

2. “Free Hail Inspection” CTA Above the Fold

During storm season, the generic “Free Estimate” CTA should shift to storm-specific language:

“Free Hail Damage Inspection — Call Now”
“Storm Damage? Get Your Free Roof Assessment Today”
“Hail Hit Your Roof? We’ll Inspect It for Free — Same Day”

31% of sites have no Free Estimate CTA at all. During hail season, the CTA should be impossible to miss — big button, high contrast, above the fold on mobile.

3. Emergency Repair / Tarping Page Exists

Hail often comes with wind. Wind rips off shingles, breaks branches onto roofs, creates immediate leaks. Homeowners need emergency tarping — tonight, not next week.

30% of sites have no emergency page. Your emergency page should include:

Clickable phone number (tel: link)
Response time promise: “On-site within 2 hours in the DFW metro”
Photos of tarping work you’ve done
24/7 availability messaging

4. Insurance Claim Guide Is Up-to-Date

After hail, the first question homeowners ask is: “Will insurance cover this?” Your site should answer it with a dedicated insurance claim page covering:

How to document hail damage (photos, measurements)
When to file the claim (within 24-48 hours)
What happens during the adjuster visit
How you supplement the claim if the estimate is low
Texas-specific insurance information

30% of sites have zero insurance content. In a state with 529 hail events per year, that’s a massive gap.

5. Same-Day Response Messaging Is Prominent

31% of sites have no rapid response messaging. After a hailstorm, speed wins. Your homepage and service pages should say:

“Same-day inspections available”
“On-site within 24 hours”
“Emergency tarping available now”

Speed messaging appears on every top-scoring site in our audit. It differentiates you from the roofer whose website says nothing about timing.

6. Manufacturer Certifications Are Displayed

After a storm, homeowners want the best roofer — not the cheapest. Certifications like GAF Master Elite or Owens Corning Platinum Preferred signal quality and come with extended warranties.

During storm season, certifications become a competitive weapon against storm chasers who don’t have them. 30% of sites don’t display any. Add the logos — hero section, about page, footer.

7. Schema Markup Is Added

When thousands of homeowners simultaneously search “hail damage roofer near me,” Google needs to understand your business to rank you. Schema markup tells Google your business type, location, services, and hours.

31% of sites have no schema. Add a RoofingContractor JSON-LD block before storm season. It takes 5 minutes and improves your visibility in the local map pack — where most storm searches start.

8. Google Business Profile Is Updated

Your GBP should reflect storm season readiness:

Services: Add “Hail Damage Repair” and “Emergency Tarping”
Hours: Update if you extend hours during storms
Posts: Publish a GBP post about storm readiness
Photos: Add recent storm repair photos

This isn’t a website element, but it works with your website. The homeowner sees your GBP in the map pack, clicks to your site, and the site converts them. Both need to be ready.

9. Service Area Pages Include Storm-Prone Cities

49% of roofing sites in our broader dataset have no service area pages. For Texas hail season, create pages for the cities you serve — especially hail-prone areas:

Plano, Frisco, McKinney, Allen (North Texas hail corridor)
Dallas, Fort Worth, Arlington (DFW metro)
San Antonio, Austin (Central Texas)
Houston, Katy, Sugar Land (Gulf Coast)

Each page should mention storm services, include a local gallery photo, and have a “Free Hail Inspection” CTA.

10. Mobile Experience Is Flawless

After a hailstorm, homeowners aren’t sitting at a desktop. They’re standing in their yard on their phone, looking at damaged shingles. 68% of roofing leads start on mobile.

Test your site on your own phone:

Can you tap to call without scrolling?
Is the “Free Inspection” button visible immediately?
Do images load fast on a cell connection?
Is text readable without zooming?

If any answer is no, fix it before March.

11. Load Speed Is Under 3 Seconds

Storm season drives traffic spikes. A site that loads fine with 20 daily visitors might slow down during a traffic surge. At 3+ seconds, over half of mobile visitors leave.

Optimize images (WebP format), enable caching, and test your load speed at Google PageSpeed Insights. A site that handles storm traffic is a site that captures storm leads.

12. Call Tracking Is Installed

30% of sites have no call tracking. During storm season, knowing which pages generate calls — and which don’t — is critical for optimizing your response.

Install basic call tracking before the season starts. It tells you:

Which pages drive the most calls
Which CTAs convert best
Whether storm-specific pages are working
How many calls you’re getting vs. form submissions

The Cost of Not Being Ready

During a hailstorm, Google Ads CPCs spike. Lead costs that normally run $187 can hit $300-$400 during active storm events. Every lead that bounces from your unready website costs even more.

A roofer who completes this checklist before March captures storm traffic at normal conversion rates while competitors hemorrhage ad budget to broken sites. The math from our $187 problem analysis gets dramatically worse during storm season for sites that aren’t prepared.

Total time to complete this checklist: 2-3 focused days. That’s the investment that separates the roofers who own storm season from the ones who watch it pass.

Hail season is coming. The homeowners are coming. The question is whether your website is ready for them.